LEGAMBIENTE
Campagna per la fine del carbone

Il progetto
FATHER AND SON [ENG] CAMPAIGN FOR THE END OF THE CENTRAL COAL Legambiente was founded in 1980. It is today the largest and most popular Italian environmental association. Legambiente is made by an association and free citizens who strive to improve the liveability of the environment and to ensure the health of the community and respect for the laws. Promoting a new lifestyle as a change in human activities where development and environment protection go hand in hand. Legambiente is a neutral and non-political association that has the ambitious goal of compliance with environmental laws as a daily act of each individual and the community. WHY STOP THE COAL: Coal is the main cause of climate change is estimated to be responsible for more than 40% of CO2 emissions on a global scale. Coal is a fossil fuel obsolete and highly polluting. Coal is also dangerous to human health, causing serious illnesses. The only real decarbonisation impact on the State and citizens as well as worsen the energy balance. Coal subtraction investments in the development of energy efficiency and renewable sources. Today in some areas, is easier to achieve 100% renewable. Coal is no longer needed, in Italy today are installed electric power to approximately twice the peak electricity we consume. Can we close coal plants, starting from the most polluting.
Come ho lavorato
Ricerca e analisi del tema e del contesto ambientale
Sviluppo del concept creativo "Father and Son"
Progettazione grafica dei materiali della campagna
Creazione di contenuti informativi sui danni del carbone
Adattamento per diversi formati e piattaforme
Coordinamento con l'associazione per il messaggio istituzionale
Pianificazione della diffusione della campagna
Immagini del progetto




Problemi affrontati
Sfide
Comunicare la gravità dell'inquinamento da carbone in modo impattante
Raggiungere un pubblico ampio e trasversale
Trasformare la consapevolezza in azione concreta
Soluzioni
Approccio visivo diretto con immagini forti e simboliche
Narrazione emozionale che collega l'inquinamento alla vita quotidiana
Chiamate all'azione chiare e mirate